The project Racemi consists in the valorization of Vigneto Puglia: in the research, vinification and commercialization on an international scale of the regional native vineyards. The idea, originated from an intuition of Gregory Perrucci, has been based on the experience of the phenomenon Felline – Primitivo di Manduria: the wine which brought the attention on what is now considered the most prestigious apulian vineyard. Since then the study, the testing and the application have never stopped in Manduria. Moreover, thanks to the constant care of a young and motivated staff as well as the international consultancies (for example, the collaborations with Roberto Cipresso and the late lamented Enzo Moiso) we have given back to the “tasting memory” wines which comes from the most different varieties: negramaro, ottavianello, malvasia nera, sussumaniello. Some of these wines have been saved from the extinction (sussumaniello and ottavianello), while some others have been reinvented with absolutely new approaches in the cultivation and in the vinification.